the muiz

Wednesday, 9 September 2009

Buying "the look"


In the middle of an article on 'resisting consumerism', I hopped off the bus, just to buy that hat I had been thinking of for days. Because I don't have enough hats! Clearly. I walked into the shop wearing the hat I had bought there only a few days ago!

Two new hats in a week - and I already had too many to start with. Not only that - I had no money, and still no job. Yet there I was again, at the altar of hyper-consumerism.

This altar doesn't even require you to kneel. It's all too easy. It strokes and panders to your ego, and the more you play this game, the easier it gets to drop $200 in a week - a week in which you weren't making any more money....

The buying impulse seems to manifest most strongly at times like this, actually. Self-destructive tendencies. Infantile attempts to placate the raging three-year-old within, who is demanding to be entertained, demanding attention, demanding every toy in the shop.

Or perhaps it's my crazy way of trying to show how little regard I have for money, really. How not having money is not going to stop me having a summer, for example.

But it's not summer I am trying to buy - it's "the look" of that gorgeous girl in the advert on the streetside billboards...skinny, big-breasted and tanned, in skimpy shorts and straw hat, laughing at life...